There are other ways of using artificial intelligence in eCommerce and in this article, we will show you powerful and practical ways to do that!
Well, as you may guess, most popular usage of artificial intelligence in eCommerce is to better understand customers, generate new leads and provide an enhanced user experience. As e-commerce has become the standard method of purchasing goods and services, leading eCommerce brand intensively invest their money in exploring how AI can enhance brand competitiveness and customer loyalty.
So, let’s look at the most popular applications of artificial intelligence in eCommerce so far ( source: techemergence):
1. AI assistants and chatbots
They help brands with responding to customer inquiries: as written as voice ones. Also, they are used providing product recommendations through NLP
2. Smart logistics
AI automates warehouse operations and delivery process.
3. Recommendation engines
Artificial intelligence is capable of analyzing customer behavior on websites. It uses algorithms to predict what products may be liked by customers and provide recommendations.